Naming
I like words. I like solving problems.
My naming process involves identifying the emotional and strategic essence of a brand; conducting a naming workshop to surface common themes; researching and following strange rabbit holes; and murdering a lot of darlings. We all name things — be it a child, a stuffed toy, or a goldfish — I pride myself on recognizing when a word feels right for a brand in an ownable and interesting way. Here are some names I am proud to have helped send into the world.
Naming is fun for a logophile. But I also am a design manager and strategist.
